SurveyGold Users: A Profile
Since 1999, we have made it a point to intentionally reach out and connect with the people who use the SurveyGold solution. ​We get to know who they are, where and how they live, what kind of problems they are trying to solve, and what they experience with us and our solution. ​For us, it is often illuminating and always humbling to hear stories from people who have chosen to use our solution. 
​We want to summarize for you what we have learned about SurveyGold users, and in a very real sense, share with you their opinion of us.

Who Uses SurveyGold?

​SurveyGold users are a diverse group of individuals who work and live in a wide variety of contexts. We have listened and learned from them, paying particular attention to how they described their role, their motivation for surveying, their relative skill in survey design, how they go about surveying, their experience with us and our solution, and how they report on and analyze the results.

​From the voice of our users we have created the following summary chart that we hope you find helpful in determining whether the SurveyGold is worthy of your consideration.
 
Dedicated Surveyors
Occasional Surveyors
SurveyGold Users:
 ~ 20%
~ 80%
Role:
researchers, analysts and consultants
not researchers, analysts and consultants
Frequency of Survey Activity:
constant, ongoing
as-required, cyclical, once, periodic, transactional
Motivation for Surveying:
analysis, assessment, decision-making, feedback, research
administrative, analysis, assessment, assignment, compliance, contests, decision-making, feedback, just-because, lead generation, event registration, research, rudimentary testing
Survey Design Expertise:
expert:
​often relies on their own design expertise
limited or moderate:
​often engages the design expertise of others
Purpose:
web survey creation and deployment,
data collection, convert responses collected to other data formats
web survey creation and deployment,
data collection, reporting and analysis
Software Tools Used for Reporting and Analysis:
primarily: other applications
​secondarily: SurveyGold
primarily: SurveyGold
Like SurveyGold Because:
ease of creating and deploying surveys,
low cost of collecting a high volume of responses,
reliability, security and privacy
ease of creating and deploying surveys,
​ease of data collection and reporting,
help and tutorials readily available to help learn,
support is responsive and not intimidating 

Why Do People Choose SurveyGold?

You can see who uses SurveyGold and the kinds of problems they are trying to solve. In general, here is what we observe people's opinions and experiences to be regarding SurveyGold.

  • Experienced, dedicated survey authors
    They find SurveyGold to be an easy to use, affordable, reliable solution for online survey creation and data collection. They often convert collected responses into other data formats for analysis using other applications.

  • Less experienced, occasional survey authors
    They find SurveyGold to be familiar, easy to learn and master even though they only use it occasionally. They are not intimidated when seeking support and find the solution meets most of their essential reporting and analysis needs.

How Do People Feel About Using SurveyGold?

We ask customers to tell us why they chose us and continue to use our survey solution. Their answers reveal important themes regarding our user's overall experience with SurveyGold:

  • Very comfortable and confident using our solution
 
  • Safe, respected and responded to when reaching out to us for support

​We observe this time and again from our user community, as reflected in the following remark from a SurveyGold customer:
"Your system is not hard. It is VERY user friendly. I remember when I first got it, I was afraid. Yet, the instructions were very easy to follow. When I did contact support, you always responded right away and never made me feel stupid or ashamed for asking dumb questions."

What's Your Next Step?

In the same sense, we want you to feel comfortable and informed as you consider SurveyGold. We respect the opinions and trust the perspective of people who use our solution to solve their real-world problems.

As you proceed, we are here to answer your questions and address your concerns. Our response will be prompt, genuine and intended to help inform your decision as whether or not SurveyGold is right for you.

Thank you for considering SurveyGold. We hope that discovering the perspective of our users helps you in your evaluation.
 Chuck Boudreau, Founder, Golden Hills Software, Inc.