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Tip: What's the Difference Between a Response Value and a Response Score?

5/14/2013

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The "value" of a response choice is an integer value that is automatically assigned by SurveyGold. It is used by SurveyGold to calculate mean, mode, median, standard deviation, minimum value and maximum value, which appear in the View Results graphs and in Analyze Results-->Publish Word graphs. The value is based on the position of the response choice in the set of response choices for a given question.

So, consider the following example question and response choices:

I like living in Colorado:
( ) Strongly agree
( ) Agree
( ) Neither
( ) Disagree
( ) Strongly disagree

The value of "Strongly agree" is 1. The value of "Agree" is 2. The value of "Neither" is 3. The value of "Disagree" is 4. The value of "Strongly disagree" is 5.

In contrast to "value", the "scoring" feature is intended to be used in an examination context where each question has a correct response and that correct response is given a value. These values only appear in the Analyze Results-->List Scoring report.

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    Chuck Boudreau

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