"Myself included, most professional survey writers have gotten stuck in a rut. In our quest to be as accurate and precise as possible, we have chosen to write surveys that are so clear and specific that they are also ultra-boring and difficult to read." - Annie Pettit, Peanut Labs
Annie Pettit is chief research officer at San Francisco research firm Peanut Labs. She writes a compelling article on the topic of authoring surveys in this month's Quirk's Marketing Research Review Newsletter. I highly recommend it.
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