I recently had the pleasure of speaking with Mark Vandeneijnde of Zürich, Switzerland. Mark is the co-founder of the global assessment and coaching organization BEING At Full Potential, a fascinating company that specializes in assessing and unlocking human potential in organizations.
 | I am a big believer in the vast, yet often untapped, creative potential of business. Part of my vision, as a coach and researcher, is to help organizations get in touch with a greater sense of purpose and work with them to create the optimal conditions for it to unfold. |
SurveyGold Provides an Effective and Efficient Quantitative Assessment Tool
Mark uses SurveyGold to underpin a Human Potential Assessment Tool used by business leaders who want to deliver more value from their organizations. Mark uses the insights gathered and analyzed by SurveyGold to help business leaders better understand and act on the untapped human potential in their organizations.
I asked Mark about the business problem he was solving using SurveyGold. He tells me, "We needed to develop a quantitative assessment tool that could accurately measure performance in this area and put the necessary data on the table to enable the right conversations. We also needed an effective way to distribute the survey and analyze the data afterwards. Without SurveyGold, the efficient delivery of our assessment tool would not have been possible. We are very satisfied with the SurveyGold solution. It is user-friendly, flexible, cost effective and the customer support is excellent. We feel very happy to have made this choice."
Mark uses SurveyGold to underpin a Human Potential Assessment Tool used by business leaders who want to deliver more value from their organizations. Mark uses the insights gathered and analyzed by SurveyGold to help business leaders better understand and act on the untapped human potential in their organizations.
I asked Mark about the business problem he was solving using SurveyGold. He tells me, "We needed to develop a quantitative assessment tool that could accurately measure performance in this area and put the necessary data on the table to enable the right conversations. We also needed an effective way to distribute the survey and analyze the data afterwards. Without SurveyGold, the efficient delivery of our assessment tool would not have been possible. We are very satisfied with the SurveyGold solution. It is user-friendly, flexible, cost effective and the customer support is excellent. We feel very happy to have made this choice."
Emphasizing the HEART in Business
I also discovered that BEING At Full Potential acknowledges the importance of "HEART" in business. The following video is a summary of the research Mark has done recently. It serves to put some meat on this broad and fuzzy topic. Mark's hope is that it opens a conversation on how more "HEART" can concretely benefit your organization. I found the topic to be very insightful and interesting.
I also discovered that BEING At Full Potential acknowledges the importance of "HEART" in business. The following video is a summary of the research Mark has done recently. It serves to put some meat on this broad and fuzzy topic. Mark's hope is that it opens a conversation on how more "HEART" can concretely benefit your organization. I found the topic to be very insightful and interesting.
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