This is useful in a context where survey respondents are comprised of a mix of people who use computers, tables, smart phones as well as people who do not. An example of this kind of context is a manufacturing environment where there are people in the administrative area who have access to computers and assembly line employees who do not use desktop/notebook computers. In this context, we have seen our customers deploy a web survey to people in administrative area and a paper survey to those on the assembly line.
SurveyGold provides the flexibility to create a survey once and deploy it in multiple ways that are appropriate to a given respondent. This is just another way that our solutions are making it easier to reach all the people you need to survey.